Riff Raff x Miracle Babies Collaboration
Recently, Riff Raff Baby Australia collaborated with Miracle Babies Foundation for the launch of their new rainbow coloured Sleep Toy 'Dream' with 5% of proceeds going towards supporting premature and sick newborns and their families. The launch of Dream in particular, sold out in under 20 minutes making it a huge success. It was beautiful to see how many families supported this collaboration by purchasing the Rainbow Bunny in honour of their babies born premature or sick.
Riff Raff presented Miracle Babies Foundation with $13,000 which will help the Foundation to provide families with vital support during their journey.
These donated funds will go towards supporting families of premature and sick newborns through our NurtureProgram Services and Resources. This includes our NurtureLine (24 Hour Family Support Line), NurtureTime (in-hospital emotional support) and NurtureGroups (community play and support groups, for after discharge). It will also help continued distribution of our family NurtureProgram Resources, via hospitals.
We received such positive feedback of this special collaboration and many people commenting how happy they were to see Riff Raff supporting Miracle Babies Foundation.
'I just LOVE LOVE LOVE this collab! Lucia's Riff Raff came with us everywhere! It's so special we took it to our WaterWipes shoot just for memories' - Miracle Mum, Nerina
"Omg! A rainbow for all the rainbow babies who are dreams come true!" - Mum, Maxine
Got ours for our 27 weeker miracle! thank you for such a special collab we could purchase - Miracle Mum, Chloe
Riff Raff sell a variety of products but are best known for their Sleep Toys (Australia's #1 Baby Comforter) which has been designed to be used as a toy to promote sleep. Through the use of sound, comfort and routine these toys support babies and toddlers in falling asleep and resettling.
Some of Riff Raff employees have personally experienced the birth of a premature or sick newborn and while this is not the only reason they have chosen to collaborate with us, it was the main reason to support and give back to a foundation that supported them during a tough time in their lives.
Riff Raff Customer Experience Leader, Jorja who was a NICU mama herself with Knox, born at 33 weeks and spent 10 weeks in the NICU.
"2 weeks without cuddles or being able to hold him because of how important those tubes and drains were. Watching him go through numerous procedures, desaturations and struggles as his body fought to keep him alive...
8 more weeks of ups and downs as we navigated the hospital life and his recovery. We were supported through Miracle Babies Foundation in the way of gifts, food and comfort if we needed. 10 weeks flew by and our healthy, strong babe made it home safely"- Jorja
Riff Raff Brand Manager, Carmel Membery, speaks about the importance of this special collaboration.
"Our brand for the past 7 years has been privy to many of the moments that form the foundation of the parenting journey for families who experience premature birth or a stay in NICU for newborn sickness. Whilst the part we play is only a small one compared to the wonderful work of the nurses, doctors and Miracle Babies Foundation, it has always humbled us to see our toys bringing comfort to the babies that need it most. I experienced premature birth myself and am forever thankful for the support that was given to my Hudson. The collaboration between the Miracle Babies Foundation and Riff Raff Baby is one we are proud of".
