Thank you Riff Raff Australia for the incredible support!

Last year, Riff Raff Australia collaborated with us and with a huge success made a $13,000 donation towards Miracle Babies Foundation from their Launch of the Rainbow Sleep Toy (Dream). This year, 2025, For our 20th anniversary, Riff Raff proudly partnered with us for the return of Dream, creating a connection of the toy with premature and sick newborns and their families. Riff Raff generously donated 5% of Dream sales, but with more demand this year, made a bigger and better impact.

Riff Raff created Dream the Bunny with a deep understanding of the unique challenges that families of premature babies or those who have experienced pregnancy difficulties face. For these families, comfort and reassurance are vital, especially during the early stages of their child’s life.

Dream the bunny honours the days, hours and minutes you dreamed of meeting your little one, the time spent in the NICU taking each day as it comes and pays tribute to babies who grew their angel wings.

“We were thrilled to partner with Riff Raff again this year in what is our 20 years of nurturing miracles. Having a premature or sick baby and not being able to take your baby home soon after birth can be overwhelming and traumatic. Many days, weeks and months may be spent dreaming of the day your baby is well enough to go home and Dream the Bunny is a special way to celebrate that milestone.” – Kylie, CEO and Cofounder of Miracle Babies

These donated funds will go towards supporting families of premature and sick newborns through our NurtureProgram Services and Resources. This includes our NurtureLine (24 Hour Family Support Line), NurtureTime (in-hospital emotional support) and NurtureGroups (community play and support groups, for after discharge). It will also help continued distribution of our family NurtureProgram Resources, via hospitals.

We received such positive feedback again of special collaboration, and our community was delighted that Riff Raff partnered with us again this year.

Riff Raff is Australia’s leading sleep toy company, dedicated to helping families create cherished memories. Offering a full range of baby products with a focus on promoting better sleep, Riff Raff Baby combines industry-leading product innovations with outstanding customer experiences to deliver magical moments for families. More than just a toy, each Riff Raff Bestie becomes a lifelong companion—bringing comfort, security, and love to little ones while creating heartwarming connections that last beyond babyhood.

Riff Raff Employee, Jorja was a NICU mum herself with Knox, born at 33 weeks and spent 10 weeks in the NICU.

"2 weeks without cuddles or being able to hold him because of how important those tubes and drains were. Watching him go through numerous procedures, desaturations and struggles as his body fought to keep him alive...

8 more weeks of ups and downs as we navigated the hospital life and his recovery. We were supported through Miracle Babies Foundation in the way of gifts, food and comfort if we needed. 10 weeks flew by and our healthy, strong babe made it home safely"- Jorja

Proud Riff Raff supporter Sophie is also a miracle mum to Harper who spent time in the NICU, sharing a glimpse of her journey.

“My daughter, Harper was immediately rushed straight after birth to Royal Children's Hospital to have life-saving surgery back in 2023. Harper was in the wonderful care of the team at the NICU Butterfly Ward while recovering from her surgery for two weeks. It was incredibly traumatic, and we would have lost Harper that day if it wasn't for the absolutely amazing doctors at RCH.

When Harper was first born, we had Clover by her NICU bed. l honestly believe it was a great comfort against the background of all of the machines working to save her life. 12 months on we now have a very large collection of Riff Raffs because we really can't be without one. Harper uses one for every sleep.

Clover has been with Harper for every follow-up visit at the hospital, being our go-to comfort. 12 Months on, on reflection of our journey, it's important that foundations like Miracle Babies exist to help families like ours through NICU journeys.”

Thank you Riff Raff Australia for the incredible support!

"2 weeks without cuddles or being able to hold him because of how important those tubes and drains were. Watching him go through numerous procedures, desaturations and struggles as his body fought to keep him alive...

8 more weeks of ups and downs as we navigated the hospital life and his recovery. We were supported through Miracle Babies Foundation in the way of gifts, food and comfort if we needed. 10 weeks flew by and our healthy, strong babe made it home safely"- Jorja

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NurtureLine 1300 622 243

NurtureLine
1300 622 243